Did Home Depot Buy Home Decorators

Did Home Depot Buy Home Decorators? The acquisition of Home Decorators by Home Depot has been a topic of interest for many in the home improvement industry. This significant move has sparked curiosity about the implications for both companies and their customers. This article aims to provide an in-depth analysis of this acquisition, from its announcement to its impact on the products and services offered by Home Decorators.

Home Decorators, a well-known brand in the home décor and furnishing space, has had a prominent presence in the market for years. Their unique and stylish products have appealed to a wide range of customers, making them a popular choice for those looking to spruce up their living spaces. With the news of the company’s acquisition by Home Depot, there is much speculation about how this will affect both brands.

Home Depot’s expansion strategy has been carefully planned and executed over the years. The decision to acquire Home Decorators is part of their larger plan to diversify their product offerings and reach a wider customer base. Understanding the rationale behind this acquisition will shed light on what motivated Home Depot to make such a significant investment in expanding their portfolio.

History of Home Decorators

Home Decorators is a well-known home decor company that specializes in offering a wide range of products for home improvement and interior design. The company was founded in 1991 and quickly gained popularity for its stylish and affordable home decor items. Home Decorators initially started as a mail-order catalog, offering products such as furniture, rugs, lighting, and other home accessories.

Over the years, Home Decorators expanded its presence through online sales, reaching a wider customer base across the United States. The company became known for its quality products at competitive prices, making it a go-to destination for homeowners looking to enhance their living spaces. With a focus on both indoor and outdoor decor, Home Decorators catered to diverse customer needs and design preferences.

In addition to its wide product range, Home Decorators also offered design services and inspiration through its catalog and website. Customers could find valuable tips, trends, and ideas for decorating their homes, making the brand not only a retailer but also a valuable resource for interior design enthusiasts.

Year Founded1991
ProductsFurniture, rugs, lighting, home accessories
Retail PresenceMail-order catalog and online sales

Home Depot’s Expansion Strategy

Strategic Growth

One of the major reasons behind Home Depot’s acquisition of Home Decorators is its strategic growth strategy. By acquiring a well-established home decor company, Home Depot aims to expand its product offerings and reach a wider customer base. This move allows Home Depot to position itself as a one-stop shop for all home improvement and decor needs, catering to the evolving demands of consumers in the home renovation and decoration market.

Market Positioning

Another rationale behind this acquisition is to strengthen Home Depot’s market positioning. With the addition of Home Decorators’ range of products, including furniture, lighting, and home accessories, Home Depot can enhance its competitive advantage in the home decor retail sector. This strategic move not only enables Home Depot to differentiate itself from other competitors but also reinforces its reputation as a leading retailer in the home improvement industry.


The acquisition of Home Decorators also aligns with Home Depot’s diversification strategy. By diversifying its product portfolio through this acquisition, Home Depot reduces its reliance on specific product categories within the home improvement market. This diversification not only mitigates risks associated with fluctuations in specific segments but also provides opportunities for cross-selling and upselling to existing customers, thereby driving overall business growth for Home Depot.

Announcement of the Acquisition

In June 2018, Home Depot officially announced the acquisition of Home Decorators Collection, a direct-to-consumer personal decor company. The decision to acquire Home Decorators was made in order to expand their product offerings and attract a new customer base. The announcement of this acquisition signified Home Depot’s commitment to growth and diversification within the home improvement industry.

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The acquisition was publicly announced through press releases, industry publications, and Home Depot’s official social media channels. Home Depot highlighted the potential benefits of this acquisition, stating that it would allow them to provide customers with a wider range of home decor products and enhance their overall shopping experience. This strategic move was seen as an opportunity for both companies to leverage each other’s strengths and grow in the competitive retail landscape.

The announcement also included details about the transition process for existing Home Decorators customers. Home Depot assured customers that they would continue to receive quality products and customer service, while also gaining access to the extensive resources and expertise offered by Home Depot. This emphasized the seamless integration of the two companies and aimed to alleviate any concerns or uncertainties among Home Decorators’ loyal customer base.

Impact on Home Decorators Customers

Home Depot’s acquisition of Home Decorators has brought about significant changes that will directly affect the customers of Home Decorators. As part of the integration process, Home Depot has outlined several key impacts on its customers:

  • Expanded Product Range: With access to Home Depot’s extensive inventory and resources, customers can expect a wider range of home decor and improvement products to choose from. This includes furniture, lighting, rugs, wall decor, and other essentials for home decoration.
  • Enhanced Shopping Experience: The acquisition will also result in an improved shopping experience for Home Decorators customers. They will have better access to online and in-store support as well as more convenient delivery and pickup options.
  • Exclusive Offers and Promotions: Customers can look forward to exclusive offers, promotions, and discounts that come with being a part of the larger Home Depot network. This means greater savings and opportunities to purchase high-quality products at competitive prices.

Furthermore, the merger with Home Depot is expected to bring operational efficiencies that will benefit customers in terms of more streamlined processes, better customer service, and overall improvements in the quality of products offered by Home Decorators.

Overall, the impact on Home Decorators customers is largely positive as they stand to gain access to a broader range of products, improved services, and better value for their money. As the integration progresses further, these benefits are expected to become even more pronounced for loyal patrons of Home Decorators.

Integration of Home Decorators Into Home Depot

Home Depot’s acquisition of Home Decorators signifies a significant move for both companies as they look to join forces and expand their offerings in the home improvement and décor market. The integration of Home Decorators into Home Depot is part of the retail giant’s larger expansion strategy, aiming to provide customers with a wider range of products and services.

This move will not only benefit Home Depot by enhancing its product line, but it will also provide Home Decorators with a larger platform to reach more customers.

Plans for integrating the two companies include combining their respective product lines and services, allowing customers to access a broader selection at Home Depot stores and online. This means that customers who previously shopped exclusively at Home Decorators will now have the option to explore an expanded array of home improvement and decorative products available through Home Depot’s vast network.

Additionally, the integration could result in improved customer service experiences as well as more seamless shopping processes for those seeking home décor solutions.

Moreover, this integration aligns with Home Depot’s commitment to providing quality products at competitive prices while delivering exceptional customer service. By leveraging the strengths of both companies, customers can expect an enhanced shopping experience that caters to their home improvement and interior design needs. With these plans in place, the integration of Home Decorators into Home Depot is expected to bring about positive changes for both companies and ultimately benefit their loyal customer base.

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Changes in Home Decorators’ Products and Services

New Product Lines and Offerings

Customers can expect to see an expansion in the range of products and services offered by Home Decorators, now that it is under the Home Depot umbrella. With access to a broader customer base and increased resources, Home Decorators may introduce new product lines and offerings to meet the diverse needs of consumers.

This could include a wider selection of home decor items, furniture, and other interior design products. Furthermore, with Home Depot’s expertise in home improvement, customers may see an emphasis on complementary products and services that cater to both decor and renovation needs.

Improved Customer Service and Support

One potential change that customers may notice after the acquisition is an enhancement in customer service and support. With the backing of Home Depot’s robust customer service infrastructure, Home Decorators can provide improved assistance for inquiries, orders, delivery, and returns.

The integration of resources could also lead to better accessibility through various channels such as online chat support, call centers, or in-store assistance. This focus on customer satisfaction aligns with Home Depot’s commitment to providing excellent service across all its brands.

E-Commerce Integration

As part of the integration process, customers can expect a more seamless e-commerce experience when shopping for Home Decorators’ products through Home Depot’s online platform. This means that customers may have access to enhanced features such as personalized recommendations based on previous purchases, better visibility into product availability at local stores, and simplified order tracking. The consolidation of e-commerce systems will likely result in a more cohesive shopping experience for customers who previously frequented both retailer websites.


In conclusion, the acquisition of Home Decorators by Home Depot is a significant move that will have far-reaching implications for both companies and their customers. As Home Decorators was a well-known brand offering a wide range of home decor products, the acquisition by Home Depot will undoubtedly expand the latter’s product offerings and strengthen its position in the home improvement retail market.

With a history of providing quality home decor products, Home Decorators has built a loyal customer base over the years. The impact of this acquisition on these customers will be crucial, as they may now have access to an even wider selection of products through Home Depot’s extensive network of stores and online platform. Additionally, customers may also benefit from potential integration of customer loyalty programs and improved customer service as a result of this acquisition.

The integration of Home Decorators into Home Depot will require careful planning and execution to ensure a smooth transition for both companies. It is essential for Home Depot to maintain the quality and unique offerings that made Home Decorators popular while leveraging its resources to enhance the customer experience. Ultimately, this acquisition has the potential to create more value for both companies and their customers, with increased product availability and improved overall shopping experience in the home improvement retail sector.

Frequently Asked Questions

Is Home Decorators Collection Owned by Home Depot?

Yes, Home Decorators Collection is owned by Home Depot. Home Depot acquired the company in 2006, and since then, Home Decorators Collection has continued to operate as a separate entity within the Home Depot family of brands.

How Do I Contact My Home Decorators Collection?

To contact Home Decorators Collection, you can visit their website and find the appropriate contact information under the “Contact Us” section. They provide options for contacting them via phone, email, or live chat. Additionally, they have a customer service team that can assist with any inquiries or concerns you may have about their products or services.

What Is Direct Division HDC?

Direct Division HDC refers to the direct purchasing division of Home Decorators Collection. This division allows customers to purchase items directly from the manufacturer, which provides them with access to a wider range of products and potentially better pricing than through third-party retailers.

The Direct Division HDC is part of the overall distribution strategy for Home Decorators Collection’s products.

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